On December 15th, 2018, Prime Minister Kassim Majaliwa has launched a new tourism channel dubbed Tanzania Safari Channel, designated to advertise tourist attraction centres in the country and promote the country's tourism industry.
The Channel was initiated with the collaboration of Tanzania Broadcasting Corporation (TBC) and other tourism stake holders including Tanzania National Parks (TANAPA), Ngorongoro Conservation Area Authority (NCAA) and Tanzania Tourist Board (TTB).
The channel Is being aired through StarTimes using Swahili the national language. It will be aired later through DTT (Digital Terrestrial Television) and Satellite channels and the languages used will be added.
Initially, the channel will be from TBC station in Dar es Salaam and later shifted to Dodoma which will become the station headquarters.
The channel is expected to bring global awareness on tourist sites found in the country. Currently the sector received over two million local and international tourists a year.