Visitors from Israel are becoming more and more popular to Africa, and especially to Tanzania, which is raising hopes to increase the number of tourist arrivals this year.
The number of tourists visiting Tanzania had risen from 1.3 million in 2017 to 1.5 million in 2018, according to government officials who hope it will still increase this year.
150 travelers from Israel landed yesterday at Kilimanjaro International Airport to explore the attractions of the East African nation. The travellers are the first batch of more than 820 visitors expected from Israel to spend the Christmas holidays in Tanzania.
The Tanzania Tourist Board (TTB) said its initiatives to attract Israel media and celebrities to promote the United Republic of Tanzania since 2015 are now showing results. “These are the results of joint efforts made by the Embassy of Tanzania in Tel Aviv, TTB and the private sector as well,” said TTB Managing Director, Ms. Devotha Mdachi.
Israel is one of the emerging markets for Tanzania tourism with visitors reaching over 32,000 last year.
“The Israeli market perceives Tanzania as one of safest destinations on the continent, toppled with its unrivaled natural beauty, culture, history and the historical ties between the two countries. It is also being promoted as a destination for families traveling with young children,” said Ms. Mdachi.
Tanzania targets two million visitors by next year.