International Tourism Exhibition: International Mediterranean Tourism Market (IMTM) 2018

The International Tourism Exhibition (IMTM) is the annual and major event of the Israeli tourism industry and is organized in cooperation with the Israel Ministry of Tourism and the Israel Hotel Association, as it is sponsored by the Israel Incoming Tour Operators Association in Israel, Association for Tourism Tel Aviv-Jaffa, El Al, Travel Channel and Travel Agents Association in Israel.

The exhibition is intended for all those involved in the various tourism sectors - domestic tourism, incoming tourism, countries and tourism bodies from abroad, and has a wide range of Israeli exhibitors: tourism associations from all over the country, airlines, hotels, car rental companies, shipping companies and suppliers, but also services and attractions of various kinds.

The exhibition is an international event that combines and brings together Israeli tourists, colleagues and clients from abroad as the general public, and is in fact the main annual meeting point of the Israeli tourism industry. Professionals in tourism domain arrive and join the crowd in search of new destinations for vacations, attractions and attractive offers that can only be found at the exhibition.

2018 was the 24th consecutive year and demonstrated that the exhibition has developed and grown from previous years. It had included again professional meetings and conferences in its program enhancing an exponential number of arrivals figuring in the professional audience, as it sensitized the general public thanks to customized presentations and lectures.

Another major activity is the IMTM Hosted Buyers Program, which brings together about 100 decision-makers from around the world who market Israel as a tourist destination. The program is the result of cooperation with the Ministry of Tourism, the Greater Tel Aviv Hotel Association, the Office of Incoming Tour Operators and El Al.

The 24th IMTM (International Mediterranean Tourism Market) held on 6-7 February 2018, took place for the second year in a row in Pavilion #2 at Israel Trade Fairs & Convention Center in Tel Aviv which spans 6,000m². Organized by Ortra Ltd. and Israel Travel News Ltd. (publishers of Israel Travel News), the annual event was a vibrant success thanks to additional exhibitors’ presence among which Tanzania for its first time and which will renew this wonderful experience for the 25th edition in 2019.

IMTM 2018 has attracted over 1,800 exhibitors from more than 60 countries and hosted over 420 booths, in addition to hosting thousands of trade visitors from abroad and has surpassed the 27,000 visitors.